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Networking 1 – I have some bad news!

Welcome to a new Mini-Series on Networking. If you are a virtual networker I have some bad news, nobody wants to hear your 60-second pitch. The human habit of looking for and noticing patterns means that it becomes really hard to for us to concentrate on other people 60 seconds, especially if they are 12th…

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Pitching 5 – Sticky Ideas

“We aim to put a man on the moon and bring him home safely, by the end of the decade.” 1961 – JFK. How clear & simple is this statement? – veryDo you understand the mission? – yesIf you were an employee could you make decisions about your workload based on this statement? – yesDoes…

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Pitching 4 -What on earth is Feature Creep?

What do all of these buttons do anyway? No idea. The only person who really knows is the designerIt’s called “Feature Creep” and it happens because the designer knows a lot tech. A similar thing can happen in your pitch. You are an expert on why your organisation exists, what problems you solve for your…